
I'm Ed. I coach men who are tired of putting the work in and having nothing to show for it. I've transformed 100+ men using my proven system and every one of them started exactly where you are.
Message me on WhatsAppBetween 6 and 26 weeks apart.
Why it hasn't worked yet
You bulk. You gain a bit of muscle and a lot of fat. You cut. You lose the fat and some of the muscle. Twelve months gone and you're back where you started.
The fix
The two phases
Here we're laying the foundation to build from.
Now we add size. Onto a primed physique.
Real clients, real timelines
6 weeks
Jesus
16 weeks
Steve
24 weeks
Lewis
In their words
Ross · 26 weeks
Ed, you have changed my life. I cannot thank you enough for your guidance throughout this journey.
Gethyn · 26 weeks
Over the moon I really am. The service and program have been second to none. Chuffed to bits.
Ivan · 12 weeks
Honestly, I wish I'd done this sooner. I've made more progress in 3 months than in 3 years.
How I coach
Where you are now, where you're going, and the order we do it in. You'll know what this month is for and what it's building towards.
Most people fail to get in shape because they're not held accountable to anyone. Someone guiding you, checking in and sharing your wins is how you get results.
Built completely around your life, not just a generic plan. Your schedule, your gym, the food you'll actually eat. If you can't stick to a plan, nothing else matters.

Who I work with
Busy blokes who want to look like they train, without giving up their weekends. You want to be lean, have size and energy that carries into the rest of your life.
You want to find out what you're actually capable of. Stage, shoot, or just proving it to yourself. Every gram, every session, every bit of cardio has a job.
You want a plan emailed over with no contact after that, or you're looking for the quickest possible fix. I take a small number of clients and I'm on you every week.
What you get
In their own words
Dan · 26 weeks
Ross · 26 weeks
Jorge · 12 weeks
Aaron · 12 weeks
The next step
Send me a message on WhatsApp. Tell me where you're at and what you're after.
If I think I can get you where you want to go, we'll discuss the next steps and I'll walk you through exactly how it works. If I don't think I'm the right coach for you, I'll tell you that instead.