I'm Ed. I coach men who are sick of putting the work in and having nothing to show for it. 100+ transformations, and every one of them started exactly where you are.
Message me on WhatsAppBetween 6 and 26 weeks apart.
Sound familiar?
You're somewhere in the middle and you've been there a long time.
You train four or five times a week. You know roughly what you're doing.
You're spinning your wheels and guessing your way through it. And now you look the same as you did two years ago.
You're halfway there. You just need proper direction and a system that works.
Why it hasn't worked yet
You bulk. You gain a bit of muscle and a lot of fat. You cut. You lose the fat and some of the muscle. Twelve months gone and you're back where you started, just more frustrated.
The fix
Dropping body fat first. We reset your body. Carrying less fat, you get sensitive again, ready to build muscle.
And the other 10%? If I look at where you're starting and you're already in a decent spot, we skip the reset and build from there.
The two phases
Your waist goes first, then the shape underneath starts to show. We're not chasing a number on the scale — we're laying the foundation to build from.
Now we add size. Onto a primed physique. We build muscle, not fat.
And we finish what we start. Most people come unstuck halfway through a phase — bored in month two, or they see a bit of progress and start freelancing. Every phase here runs its course before the next one begins.
Real clients, real timelines
Nobody here took two years.
6 weeks
Jesus
Rock-solid abs in six weeks.
16 weeks
Steve
Built his chest, arms and shoulders.
24 weeks
Lewis
Completely transformed — body fat gone, muscle built.
In their words
Ross · 26 weeks
Ed, you have changed my life. I cannot thank you enough for your guidance throughout this journey.
Gethyn · 26 weeks
Over the moon I really am. The service and program have been second to none. Chuffed to bits.
Ivan · 12 weeks
Honestly, I wish I'd done this sooner. I've made more progress in 3 months than in 3 years.
How I coach
Where you are now, where you're going, and the order we do it in. You'll know what this month is for and what it's building towards.
Most people don't fail because the plan was wrong. They fail because they're not held accountable to anyone. Someone guiding you, checking in and sharing your wins is how you get results.
Built completely around your life, not just a random template — your schedule, your gym, the food you'll actually eat. If you can't stick to a plan, nothing else matters.
Who I work with
Busy blokes who want to look like they train, without giving up their weekends. You want abs, size and energy that carries into the rest of your life — not a stage.
You want to find out what you're actually capable of. Stage, shoot, or just proving it to yourself. Every gram, every session, every bit of cardio has a job.
You want a plan emailed over with no contact after that, or you're looking for the quickest possible fix. I take a small number of clients and I'm on you every week.
What you get
In his own words
Tom · 20 weeksNinety seconds, in his own words.
The next step
Send me a message on WhatsApp. Tell me where you're at and what you're after.
If I think I can get you where you want to go, we'll discuss the next steps and I'll walk you through exactly how it works. If I don't think I'm the right coach for you, I'll tell you that instead.